| The general public |
Experts in a particular field |
| Written for the average reader |
Written for experts using professional
jargon |
| Edited by magazine staff |
Often peer-reviewed (articles are reviewed
by a panel of experts in the field) |
| Reports on current events and general interest
items |
Usually presents original
research in a specialized field |
Articles are usually short,
giving an overview of a topic |
Focus of articles is usually narrow and in-depth |
| Journalists, laypersons, sometimes no author given |
Experts in the field; author credentials given |
| Sources are not usually cited |
Sources always cited, bibliographies given |
| Glossy and colorful, lots of graphics and photographs |
Serious looking; often have charts and graphs but few photographs |
| Lots of ads, often in color |
Few ads, if any |
| Time, Newsweek, Ebony, Business Week, Fortune |
Clinical Nursing Research, Journal of Abnormal Psychology, Social
Work |